Yes Bank, ANQ launch co-branded credit card

Private sector lender, Yes Bank on Tuesday said it has partnered with Bengaluru-based financial services provider, ANQ, to unveil two groundbreaking credit cards catering to Indian consumers -- Pi and Phi.

The Pi and Phi co-branded cards are designed to revolutionise the financial landscape in India with their unique features and benefits:

The YES BANK ANQ Pi Credit Card is a digital-only card that offers seamless credit on UPI for domestic transactions, providing users with convenient and secure payment options. 

With no joining or annual fees, this card provides financial flexibility without any additional costs. Users can earn 8 reward points on UPI transactions above Rs. 2,000, while also gaining access to RuPay Platinum Benefits for added perks. 

The card provides accelerated rewards on UPI spending, enhancing the value of every transaction. Additionally, users can easily convert purchases into EMIs, further enhancing the flexibility of this innovative card.

On the other hand, the YES BANK ANQ Phi Credit Card caters to both domestic and international purchases with its physical card format, offering users versatility in their spending options. Like the Pi card, there are no joining fees, ensuring accessibility for all users. 

The Phi card boasts rewards across various categories including dining and travel, allowing users to maximise their benefits with every spend. Additionally, users can enjoy fuel surcharge waivers and international lounge access, adding further value to their card usage. 

With the ability to earn 24 reward points on selected categories for spends of Rs. 200 and 4 reward points on other spends of Rs. 200, this card offers unparalleled reward potential. 

Suitable for both online and offline shopping worldwide, the Phi card provides users with a comprehensive and rewarding payment solution for all their needs.

This collaboration signifies a significant step towards providing Indian consumers with unparalleled choices in both spending and rewards. This strategic partnership aims to bridge the gap between traditional banking and the fintech industry, offering innovative solutions to meet evolving consumer needs.

Regarding the alliance, Mr. Ashish Khandelwal, Founder of Anq, stated, "This partnership with Yes Bank to launch these co-branded credit cards is a testament to our commitment. With ANQ’s fintech solutions, our focus is on enabling intelligent digital-first solutions. Yes Bank's vision aligns seamlessly with our goal of delivering maximum value to savvy consumers..."